Pre-Listing Presentation — Steve Stark, REALTOR®

Pre-Listing Presentation · Brevard County, Florida

Steve
Stark

REALTOR® · Real Broker LLC

Give Your Listing
the Stark Spark.

10+ Years full-time
in Brevard County

50+ Listings personally
represented & sold

$4.3M Top sale · Cocoa Beach
record at time of sale

90 Day Listing Launcher
proprietary system

The Reality · Brevard County Market

Most Agents Post and Hope

In Brevard County, roughly 780 homes sell every month. There are about 3,000 active listings at any given time. Do the math: one in four sells. The other three don’t — and the difference almost never comes down to the house.

It comes down to the plan. Every agent puts a home on the MLS and Zillow. That’s table stakes — that’s what the MLS subscription costs. What comes after the listing goes live is where most agents go quiet. No follow-through, no active management, no accountability when showings drop off. Most listings are posted and left to fend for themselves.

780 Homes sell per month in Brevard County

3,000 Active listings competing at any given time

1 in 4 Listings actually sell — the others expire or withdraw

Week 1 When buyer attention is highest — and most agents go silent

The 90-Day Listing Launcher was built as the direct answer to this problem. Not a checklist. Not a brochure promise. A week-by-week active campaign that keeps your listing in front of the right buyers from day one through close.

Background · Career · Credentials

Who You’re
Working With

Over a decade of full-time real estate in Brevard County, starting at Engel & Völkers — one of the world’s premier luxury brokerages — before co-founding Aspire Group and moving it to eXp Realty as the FIG Team, and then to Real Broker LLC.

50+ listings personally represented and sold across Melbourne, Cocoa Beach, Satellite Beach, Palm Bay, Merritt Island, and the surrounding Brevard corridor. A UC Berkeley education in English Literature that shapes how every listing is written and positioned. A literary sensibility applied to real estate means your home gets a story, not a template.

Career Arc

Engel & Völkers (luxury) → Aspire Group co-founder → FIG Team at eXp Realty → Real Broker LLC

Market Focus

Brevard County — Melbourne, Cocoa Beach, Satellite Beach, Indian Harbour Beach, Palm Bay, Merritt Island, Rockledge

Education

BA English Literature, UC Berkeley — trained to read, write, and position anything

System

90-Day Listing Launcher — proprietary week-by-week marketing system built from a decade of selling homes no one else could move

Track Record

50+ listings personally sold; top sale $4.3M at 281 S Atlantic Ave, Cocoa Beach — the highest residential sale in Cocoa Beach history at time of sale

Specialty

Active listings, expired homes others couldn’t sell, and income / short-term rental properties where two different buyer pools require two different strategies

Origin Story · Why the System Exists

The Sale That Built the System

$4.3M

281 S Atlantic Ave · Cocoa Beach

Record sale · 141 days

Three agents. Two years. One phone call.

The seller at 281 S Atlantic Avenue in Cocoa Beach had been through three agents and two years on the market with nothing to show for it. They called Steve. Rather than posting it again and waiting, he activated every marketing channel simultaneously — targeted digital, organic video, print, and direct outreach into feeder markets where the right buyer actually lived. The home sold in 141 days at $4.3M — the highest residential sale in Cocoa Beach history at that point.

The 90-Day Listing Launcher is the codified version of that approach. Not luck. Not a hot market. A plan, clearly executed.

Proprietary System · Week-by-Week Management

The 90-Day Listing Launcher

A professionally managed home marketing system designed to prepare your property, position it well, and keep it moving with purpose from day one. Five seller-facing phases. Twelve weeks of active backend execution. Weekly reporting throughout.

Phase One Launch Strong Professional photography, video, and visual assets. Property messaging and all marketing materials prepared before the listing goes live. Open house planning, pricing and positioning strategy, MLS and full syndication launch. The first two weeks are when buyer attention is highest — we use them. Pre-launch through Week 2

Phase Two Amplify Multi-channel promotion in full motion. Targeted digital ads (social + video), organic content, Adwerx retargeting, direct mail micro-drop to the immediate neighborhood, continued open house promotion. Your home stays in front of the right buyers — not just once, but consistently across multiple touchpoints. Weeks 3–6

Phase Three Optimize Formal review of showing data, buyer feedback, and platform performance at Day 21–30. Informed adjustments — not panic reactions. If something needs to change, we change it based on what the market is actually telling us, not what we hoped it would say. Weeks 4–7 · Day 21–30 checkpoint

Phase Four Re-Engage Refresh visibility and messaging before the listing goes stale. New warm-audience pushes, updated highlights, a second promotional event if warranted. Most listings go quiet in this window — ours don’t. A Day 45 checkpoint and Day 60–75 strategic review drive the decisions. Weeks 7–10 · Day 45 and Day 60–75 checkpoints

Phase Five Move Forward with Purpose Day 90 strategic review. If the home is under contract, we close it right. If more time is needed, the next steps are guided by data — not guesswork. Price, presentation, buyer pool, or campaign strategy: we know what to adjust and why, because we’ve been tracking it the entire time. Weeks 11–12 · Day 90 review

Full Channel Breakdown · Active Marketing

Every Channel.
Simultaneously.

Most agents run one or two channels and call it marketing. The Launcher runs all of them at once — because no single channel reliably sells a home. What works is doing everything that works, simultaneously, at scale.

◆ Professional Photography & Video Full photo shoot, property video tour, and a 30–45 second highlight reel cut for social. No phone photos. No wide-angle distortion tricks. The home presented as it actually is — at its best.

◆ Targeted Digital Advertising Paid social campaigns on Facebook and Instagram targeting the buyer demographic most likely to purchase at this price point and property type. Weekly pulsed spend throughout the campaign — not a one-time boost.

◆ YouTube & Google Video Skippable in-stream and in-feed video ads driving qualified traffic to the listing. Launch burst in Weeks 1–2, retargeting burst at Week 8. Puts the property in front of buyers who are actively searching.

◆ MLS + Full Syndication Professional MLS entry with copywritten description, full photo set, and all data fields complete. Syndicated to Zillow, Realtor.com, Trulia, and all downstream platforms from day one.

◆ Adwerx Retargeting Listing promoted across the web to buyers who have already visited real estate sites or viewed similar properties. Keeps the home in front of warm prospects as they continue their search.

◆ Direct Mail — Micro Neighborhood Drop Physical mailer to ~30 immediate neighbors. The neighbors-know-a-buyer play is real — people who live nearby know people who want to live nearby. Executed Week 4.

◆ Open House Promotion One professionally promoted open house with a boosted social media event. Strategic timing — either early launch (Week 2) or re-engagement burst (Week 9) based on what the campaign needs.

◆ Weekly Seller Reporting A written performance report every week: showings, online views, digital engagement, feedback summary, and what’s being adjusted and why. You never wonder what’s happening with your listing.

◆ Seller Intake System Four QR-linked intake forms capture everything needed to position and market the home before it ever goes live — story of the listing, improvement history, property disclosures, and MLS entry data. No scrambling after launch.

Investor & Short-Term Rental Properties · A Different Buyer Pool

The STR Advantage

Airbnb and VRBO properties require a completely different marketing approach. End-user buyers and STR investors see the same home differently — and they need to be reached through different channels with different messages. Most agents run one play. We run both.

The income story has to be told correctly — occupancy rate, average daily rate, net operating income — and it has to be told to someone who already knows what they’re looking at. An STR investor evaluating a property with documented rental history is not guessing at income. They’re underwriting a deal. The marketing has to speak that language.

1,000+

Brevard Airbnb & VRBO Operators

A direct-access list of active and recent Brevard County Airbnb and VRBO operators — people who already own and run vacation rentals here and understand exactly what they would be buying. Built and maintained independently. I doubt any other agent in this market has it — because I built it myself.

Personal Track Record · 50+ Listings Represented & Sold

What I’ve Sold

These are listings where Steve represented the seller — from beachfront record sales to fast-moving transactions under $400K. A decade of active selling across Melbourne, Cocoa Beach, Satellite Beach, Palm Bay, Merritt Island, Rockledge, and the surrounding Brevard corridor.

#	Address	City	Sale Price	DOM	Sq Ft
1	281 S Atlantic Ave	Cocoa Beach Record Sale	$4,300,000	141	5,353
2	6033 N Tropical Trail	Merritt Island	$1,830,000	51	3,793
3	3616 Kennesaw Place	Melbourne	$649,982	6	1,196
4	4750 S Highway 1	Grant-Valkaria	$605,000	122	2,586
5	2277 Brightwood Circle	Rockledge	$522,500	68	1,913
6	3037 S Highway A1A 1D	Melbourne Beach	$522,500	97	2,036
7	4645 Pagosa Springs Circle	Melbourne	$449,980	11	2,905
8	1745 La Maderia Drive	Palm Bay	$410,000	111	1,865
9	4090 Sage Brush Circle	Melbourne	$395,000	34	1,524
10	4070 Sage Brush Circle	Melbourne	$390,000	49	1,762
11	129 NE 3rd Street	Satellite Beach	$387,500	155	1,200
12	460 Flagler Road SE	Palm Bay	$370,000	9	1,430
13	783 Gelaso Street SW	Palm Bay	$364,982	28	1,890
14	7358 Crepe Myrtle Court	Cocoa	$360,000	84	2,000
15	1604 Timacuan Drive	Melbourne	$353,500	26	2,011

Partial list from 50+ personally sold listings. Full book — "I Sold These, I Will Sell Yours Too" — available on request.

Working Together · What the Relationship Looks Like

What You Can
Count On

Weekly Written Reports Every week, a written report covering showings, online performance, buyer feedback, and what’s being adjusted and why. You are never in the dark about what’s happening with your listing. Period.

Active Management — Not Passive Posting The campaign is actively monitored and adjusted throughout its life. If something isn’t working at Day 21, we change it at Day 21. A listing staling is a plan problem — and the plan gets revised, not ignored.

Honest Pricing Conversations The CMA is built from real comp data — closed sales, expired listings, and active competition. What the market will actually bear gets said plainly, upfront. Uncomfortable truths early save painful conversations later.

Showing Coordination Solved Showings are managed through a dedicated scheduling system with real-time notifications. For active Airbnb and VRBO properties, guest calendar coordination is built into the setup from the start — not an afterthought.

Professional-Grade Presentation Copywritten listing descriptions, professional photography, and video assets prepared before the listing goes live. Your home’s first impression on Zillow, the MLS, and social media is its best impression.

Flexible Structure Every listing relationship is different. Whether you’re a local homeowner, a remote investor, a licensed agent, or some combination — the working arrangement gets structured around what actually makes sense for your situation.

Next Step · No Pressure, No Pitch

Let’s Talk.

A 20-minute conversation. I’ll answer your questions, tell you what I see in your market, and give you a clear picture of what working together would look like. You decide whether it makes sense.

Phone 321-451-5822

Email starksellsbrevard@gmail.com

Web RealBrokerSteve.com

Steve Stark, REALTOR® · Real Broker LLC · Brevard County, Florida

SteveStark